“The Top Ten Benefits Of An E-Newsletter, According To Your Strategic Thinking Business Coach”

“The Top Ten Benefits Of An E-Newsletter, According To Your Strategic Thinking Business Coach”

By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Much research has been done to indicate the benefits of e-newsletters. Obviously it is more cost effective to grow your business by increasing revenue and referrals from existing clients than in pursuing new clients. And a subscriber list of your business relationships is on very valuable asset for your business.

So what are the top ten benefits of an e-newsletter for your company? As a strategic thinking business coach, I would list the following as the top ten benefits of e-newsletters.

Benefit #1: An E-Newsletter enhances your company’s reputation and increases lead generation.

Benefit #2: An E-Newsletter increases the lifetime value of your clients.

Benefit #3: An E-Newsletter is a very cost-efficient and cost-effective communication channel with your clients.

Benefit #4: An E-Newsletter leverages your marketing efforts.

Benefit #5: An E-Newsletter provides instantaneous trackable results.

Benefit #6: An E-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients.

Benefit # 7: An E-Newsletter provides a higher response rate because it is being sent to a more receptive audience.

Benefit #8: An E-Newsletter is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs.

Benefit #9: An E-Newsletter can serve as a positive reinforcement to the media.

Benefit #10: An E-Newsletter quickly identifies undeliverables so an effort can be made to correct them and resend them.

If you want to learn more about this strategic method of communication and marketing and how it can specifically help your business, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com


J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also...

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Have a question for Glenn?

26th March 2015 2:32pm
Hello Glenn,
Considering that utilities like power companies run an almost monopolistic kind of business, what are the benefits of a utility publishing an e-newsletter for its customers?

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