Create and Magnify Your Charisma Factor

People communicate with their entire beings, not just their words. In fact, words account for only seven percent of the message and the remaining ninety-three percent is based on our visual presentation and our body language. It is a known fact that our body language and actions will be believed before the spoken word.

Before you can master a charismatic or leadership presence it is imperative to know and understand a few of the physiological assessments others are making on a subconscious level. people are assessing you in the following ways:

Posturing: Leaning forward or backward? Standing straight or hunched over? Arms or legs crossed?

Body Movements: Rhythmic or intermittent? Body swaying or motionless? Smooth or erratic movements?

Eye Contact: Constant, fleeting, regular or irregular?

Breathing: From the upper, middle or lower stomach? Regular or irregular?

Muscle Tone: Are the facial muscles relaxed or tense? Observe the jaw muscles and the muscles around the eyes.

Quality of the Voice: or slow? Loud or soft? Volume...soft, normal or loud? Is the pitch low, normal or high?

Your voice communicates your natural leadership presence as much as five times more powerfully than that actual words spoken. You must develop a powerful, graceful voice.

The powerful presence of charismatic leaders stems from their ability to communicate their emotions. Charismatic leaders have an intense mental focus on their message and their thoughts do not stray. The Charismatic Person has a passionate commitment, uses optimistic language, is emotionally expressive and has a high level of personal congruency.


Gloria Starr, President and Founder of Gloria Starr International. Established 1983. Areas of expertise include executive presence, image, business etiquette, manners, communication skills and leadership excellence.

Ms. Starr has been recognized by the United States Government as a consultant of extraordinary ability and talent and ranked in the top 5% of consultants worldwide. The Society for the Advancement of Consulting awarded Ms. Starr "Excellence in Consu...

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