Declaring your presence and doing it with panache are two different things. Online media is the best and also the cheapest means to stamp your presence. The objective is to stay on top of your customers mind and constantly be under their preview. And if you are able to do this by tapping the power of online media then you are undoubtedly heading in the right direction. These are some easy and effective ways to do it.
Articles and blogs
To give away value and information to your prospects is the most effective way to introduce yourselves. Here you are not posing as a seller rather as someone who understands and helps their prospects. Doing this on a continued basis will establish your brand as a credible source of information and later on grow as a brand that can be trusted. You can hire a virtual assistant to handle your ongoing writing activities.
Use social networking
Social networking is the hottest thing happening on the net. And businesses rightly are using this powerful media to the fullest. It is estimated that of the approximate 1.8 billion Internet users, around 60% of them regularly visit social networking sites like Twitter, Facebook, YouTube, LinkedIn and so on, and this is just the beginning. Most importantly the average age of these visitors is around 32, and this makes a substantial customer base with high disposable incomes, an area that you absolutely cannot ignore. So get the best out of social media networks. A virtual assistant can help you manage multiple social networks when you cannot get enough time yourself.
Give away valuable services or product trials which your prospects are looking for, this will attract more prospects to your business and helps you to break their initial resistance towards new sellers. Once they use your product, they will further relate to you more easily and may turn your customers. This can be achieved by simply putting your product for trial in your website or other online media points.
SEO friendly content
Whatever copy goes in as part of your online promotion should be SEO ready. Sites like Google are now the default home page for most internet users and they start all their online activities by keying in related search words in Google. So making your content as friendlier to search engines is the key. Hire a professional if needed.
Create videos about your brand, products, services and other related but useful information which you prospects can relate to and make them tune into them, sites like YouTube is your best resource here. This will not only give your brand good exposure but will also get you instant feedback and comments on your videos. All these information will prove to be extremely valuable in planning your products and services.
List in popular local directories and online searches
Identify popular online directories and local search engines and list your profile, services and offers on a regular basis. As these online directories are mostly on top of search results they will easily increase your visibility by at least 30% to 40%. This is also one of the cheapest options to increase your visibility rate by a good margin.
Just spend some time and you may even find a dozen other ways to improve your marketability; however these are the right ones to start with.