With markets getting ever tougher there is increasing pressure to make sure every pound being spent is working productively.
When retailing tycoon John Wanamaker once said, "I know that half of my advertising doesn't work. The problem is, I don't know which half." He hardly realised how true that would be and for how long.
But with developments in technology, it's become increasingly possible to gauge how effective your advertising is and which parts are simply not working.
At The Media Cube we've been analysing clients campaigns for years, helping them to determine their average cost per lead across all their advertising choices. This allows them to easily see what advertising is working well and at what level, as well as being able to quickly assess the value of any new marketing opportunities by comparing results instantly to tried and tested campaigns.
This analysis has never been more vital than now, so whether it's using non-geographic 0844 phone numbers, or integrating website analytics, all businesses should be looking to monitor their spend.
With your competitors already doing it, can you afford not to.