Why Website Design is Important

What is website design? What purpose does it serve? Why it is considered important? These are some of the questions that arise when website design is defined as an integral part of website development and considered as necessary part of any business or company. Website is an online replica of a business or a company and website design makes it look more appealing. After all, the purpose of any website is to attract visitors and hold them on to the website so that they may make enquiry. But sometime only having a beautifully designed website doesn’t serve the purpose as it must have great functionality with good user interface and user friendly design.

Many businesses or companies do have their websites and it’s quite obvious for them to ask why to update the current company website? Having a company website that looks non-operational when compared to others is like not having a website at all. This is because a reliable, compelling website design really matter in business growth. There are many reasons why a well-designed website attracts more customers and help to setup quick dialogue with the company. The following are the key components of website designing that contributes to make a website look impressive and add to the business growth:

Website Navigation

Definitely the most important part of any well designed website is the navigation bar. The navigation bar of a website can create or halt a site, which is particularly true for websites with multiple pages. Website navigation typically includes a navigation bar or list of labels that differentiate all the pages of the website. Good website navigation should be easy to find and understand – making for quick and easy navigation throughout the entire website. When designing navigation bar, web designers sometimes get carried away with designs and elegant fonts. A good tip is that a firm’s website navigation should be so intuitive even a non-technical person can understand it easily.

Logo Consistency

If a company has a well-designed logo and that logo is used frequently in design business materials (i.e. company visiting cards, pamphlets, letterheads, banners, email blast, and so on.), then the company logo (logo/brand colors, brand messaging and images used for print) must be carried over into the website design because it is important for visitors to be able to distinguish a brand in all forms of communication so that they can associate a brand name and promise with the business.

SEO Friendly

Maximum people are comfortable reading a web page the same way they read a book, from top to bottom, left to right. Web designers also take this into account when designing a good responsive website. Many designers make sure to place the most important information or features on top of the webpage. This help to get the quick information across more effectively for website visitors who could be potential customers.

But what many people do not know is that placing important information in these areas of a website also increases search engine optimization (SEO) of a website. When important company information related keywords are inserted into the html code, search engines such as Google, Yahoo and Bing are able to slink your website easily.


Writing unique content with attractive typeface in WebPages affects the looks of web pages. The content of a site is important for many reasons besides the fact that it literally communicates a company’s brand position and promise. Content that is compelling tends to hold the customer as they get the complete information about the product and service of the business they are looking to hire.

Beside this, there are many other components that make a website worth the purpose it was created. This is why consulting with expert web design services like yields better results as they know every if and but of website designing and how a website must be designed to attract its targeted audience.


Hi, I am Haris Saeed, I am a digital marketing professional and I run my home decorating blog.

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