Why it is Important to Know Your Website Traffic

The number of people who visit your website, the time they spend and the number of pages they view collectively defines the website traffic on your website. These numbers play a significant role in determining status of your website and builds its domain authority.

But the question which stuck in our mind is that why web traffic is so important? As we all know, that everyday Google is filled with data from a plethora of different website. So, what about the sites we easily browse? The sites with relevant data and a good traffic placed at the top positions by the search engine. So, in order to be visible and maintain your presence among the wide span of the World Wide Web, you need to maintain a good traffic on your website. If your website is not visible, it would not be able to generate sales or attaining your ultimate objective with the company, even if it is the most appealing website on the planet.Content and link are two vital factors in determining your rank on the search engine.

By knowing about traffic on your website, you are able to determine, which pages are more popular than others, which pages people are spending more time on etc. By this, you can comprehend what are some good points of the pages which make them stand out from others. Not only this, you can also encounter defects or weak points of your website. It is really important to know response of people for whom you are actually uploading those pages. This will help you in examining your marketing formulas so as to determine what is working and what is not. You can also find out search engines and links which are sending you the majority of your traffic.You can also comprehend people of which age or types are visiting your site the most. With this, you can build up more advanced sales strategies.

To successful evaluate your web traffic; focus on number of unique visitors than the total. As, this number will give you an idea about the number of audience really reaching you. One of the essential things you need to ponder about is the bounce rates. A high bounce rate is really not a good sign for your site. So for maintaining low bounce rate, always ensure that your data is updated and is of best quality free from any kind of plagiarism. Unlike the bounce rate, with the study of exit pages, it can be calculated which pages viewers left your site on after going through multiple pages. Studying it can help you refine your content strategy and website design.

If you want to take optimum use of your website, you have to take or promote definite actions in your Facebook traffic, Twitter traffic, register by signing up for emails, make a sale, etc.). To check how successful you are in this, you need to follow conversion rates.

You can also consult a marketing agency to help you with all of this. There are plethora of traffic evaluating and report producing sites like Trafiklite.com which will lets you get deeper insights about your web traffic which as a result deliver more promising results.


Hi, I am Haris Saeed, I am a digital marketing professional and I run my home decorating blog.

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