Should We Hire an Apprentice?

Occasionally I hear these words from people: 'I'm thinking about hiring an apprentice to do our marketing for us', and these words always concern me. Today I wanted to address this question in the hope I can show you why you shouldn't hire an apprentice.

I want to do that by telling you about our experiences. Typically any apprentice you take on will be young – the average age is between 17 and 20 – and as such they'll come to you with a little (how shall we describe it) 'inexperience'.

By 'inexperience' I mean you'll need to teach them the basics. In some cases this can be how to make a cup of tea, how to address an envelope, where to put a stamp on an envelope, how to wrap a present and so on.

With this level of training needed, with the best will in the world, there is very little chance they're going to be able to take over and run your marketing. You're going to have to show them how to do EVERYTHING.

If you need them to build a database for you, they'll probably be able to do this – but they're not going to be able (without significant training) to write an email or letter to this database or follow up with a phone call. You're going to need to do this.

Don't get me wrong, there are some exceptions to this rule, but for the most part, apprentices are very young and very inexperienced and are going to need you to train them in EVERYTHING.

So is an apprentice the right person to take over your marketing? I would say not – I know they're cheap but you need someone who knows what they're doing.

If you'd like to know how we can help with your marketing call us on 01386 298 042.


Exceptional Thinking ( provides help and advice for small business owners on their marketing and to people starting up in business. To get your free audio on "Should you use email marketing in your business?" visit

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