What Shape is Your Marketing Strategy In?

One fact that you can’t fail to have heard about is that online marketing is taking further importance than it ever has before and this trend doesn’t look like changing anytime soon. This is why it is crucial for business owners to keep on top of the challenges and updates on effective marketing solutions.

Email Marketing certainly isn’t new, it’s been around for years. The way that you should approach email marketing has seen significant changes though. Rather than the traditional email blasting method that businesses have used for years, savvy marketers are making emails more relevant to recipients by using segmentation to break down the demographics and intelligently select content that is more likely to appeal to certain demographics and therefore have a higher click through rate and potential for lead generation.

Email marketing is a prime example of how marketing strategies need to evolve, not just through new channels, but by using established channels to better effect.

Websites are not a new concept either, although a scary statistic published by Entrepreneur in 2016 shows that nearly half of US businesses don’t have websites set up. If you’re in that category of not having a website for your business then welcome to the 21st century!

If you haven’t got a website then you really do need to get your marketing strategy into shape. Reports show that at least 81% of shoppers do online research before making a big purchase. If you don’t have a website then how are you going to attract the people that use the Internet to search for your product or service?

Having a website is not enough anymore, with experts predicting that interactive content and mobile video will lead the way when it comes to effective marketing in 2017. Is your website optimised for search engines? Do you know what the key SEO principles are to boost your rankings in search engines like Google? These are the questions that all business owners should be asking themselves.

If you don’t think your marketing strategy is in good shape then there has never been a better time to start working on it. Start 2017 off with a marketing bang and surpass the efforts of your competitors. Either take the time to brush up on some marketing techniques yourself, get some in house marketing expertise or outsource to a specialist marketing company. It doesn’t have to cost as much as you think it would and the ROI should more than make it worth your while.

If you’re looking to do the work yourself, there are loads of great online resources and tutorials you can use to quickly get up to speed.


James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

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