Make your offer viral

Viral marketing is not an objective: It's an integral park of a campaign strategy that is used to achieve objectives. It is not an add-on. You should craft your message in a manner such that it encourages pass-along. Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about. Merely suggesting that email recipients forward your message to others is not viral marketing. Adding a line at the bottom of your email that reads "Feel free to forward this message to a friend" is not viral marketing at its best.

Offer something worthy of sharing - a valuable discount, vital information - or offer an incentive for sharing - additional entries into a sweepstakes or an added discount or premium service - and viral marketing happens naturally... and often quite successfully.


Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

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