What the big guys say

Says author Jack Trout, "People don't think very deeply about anything beyond money, sex and their weight." Says magnate Bill Gates, "If I only had one dollar left in my marketing budget, I'd put it into PR."


Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

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