No doubt the phrase “ready..aim..fire” has been drummed into your head as the right way to do things:
- Ready means prepare for action.
- Aim means to choose your target.
- Fire means to spring into action.
But what if you are a one-person business, and you’re thinking of doing a email blast to your mailing list? The cost for an email blast is basically zero, so why spend a lot of time preparing it? This is one of the principles of guerrilla marketing - try something, see the effect, try something else, continue. It keeps you away from analysis paralysis.
In Timothy Gallwey’s Inner Game Of Tennis (and other “Inner Game…” books), he found a key way to quickly improve your tennis game is to have someone else tell you what the result of your action was. For example, if you’re practicing serving, hearing “the ball was 2 feet outside the baseline” creates a feedback loop. You hear the result, and your system naturally (and quickly) adjusts to achieve the desired result.
The key point is: After you “fire”, make sure you pay attention to your results. Learn what works better, and continue to hone your actions.