4 Things You Can Learn from The Visionary CEO

When you hear the phrase “visionary leader”, one person will almost instantly spring to mind- Steve Jobs. Few people epitomize that role quite like he did.

What does it mean to be visionary in business?

Well, it means you have the foresight to see where your business should go, and organise steps to take it there. To be a visionary leader, you must be principled yet creative.

According to Richard Morrison of Turbotap.org, in Vancouver “A visionary business leader is also passionate about organisational values, and has the knowledge to achieve long-term objectives for the company.”

Steve Jobs exhibited all these qualities and took Apple from a time when the company struggling, to the valuable brand it is today.

We can apply a similar approach in our attitude to take our business where we want it to be 5, 10 years from now. Here are some things we can learn from the visionary leader:

  1. 1. Adopting the concept of vision
As a leader, map out a direction you want for your company. Where do you want to be in the next few years? Are you hoping to evolve the business? Or do you want to add a new demographic group of customers? Having a plan for the future enables you to organise steps to achieve them.

For example, a movie producer wants to make a film about a sinking Titanic. He talks to two directors about it, each with a specific vision of how they want it to be. While one presents a pitch about a world class documentary chronicling the lives of its passengers, another pushes his vison of a blockbuster movie featuring two star-crossed lovers amidst the backdrop of the sinking ship.

A leader with a vision can inspire his or her employees to sail towards that objective.

  1. 2. Communication is key
A leader with a vision shouldn’t bottle up their ideas. Communicating your plans for the future is essential to making it a reality. If you have the right crop of employees, you’ll most likely be presented with more efficient ways to achieve your vision.

Communication is not only telling your team about your plans for the future, or making them understand it. It is also the feedback process informing them about progress at various milestones along the journey.

  1. 3. Be self-aware
If you are a CEO who is not as extroverted as Richard Branson, you should have a strong team around you who can take those ideas from your head and execute them. Of course, this means being self-aware. A leader who isn’t aware of his strengths and limitations is less likely to take decisions that can facilitate or improve them.

If you are not great at public speaking or savvy negotiation, have the self-awareness to develop yourself in those qualities or hire competent staff who can complement you.

  1. 4. Adopt an outside-in perspective
When playing chess, a common technique is to see the board from an outsiders’ standpoint. It is believed to reveal more strategic opportunities than when you are “inside the game”. The same technique can be applied to business principles.

Seeing the business from an outsider’s perspective can be illuminating. The approach informs new ways of reasoning and executing because it allows a business re-assess itself. Adopting an outside-in approach can result in the discovery of better ways of pleasing your customers, and identifying new ideas for your products.

Not everybody is born a visionary leader. However, you can develop the skills needed to anticipate and prepare for the future with work and perseverance. A leader who has a vision and can impart the same foresight to the workers around him or her, will go a long way to excel in business.


Hello I am Jay I am a store owner both on and offline. I am a social media marker and keen to talk with like minded people. I love both on and offline marketing and like to keep it fun and funky! Hope to chat soon.

Go Deeper | Website

Want More?

New Graphic
Subscriber Counter