Lead Generation & Marketing Automation How-To Guide

Lead Generation & Marketing Automation How-To Guide Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.

How Will This How-To Guide Help You?

  1. Proven Step-By-Step Framework
  2. Clearly Defined Action Items
  3. Practical Templates & Tools (90)
This guide was created to help you assess your capabilities, develop an effective lead generation strategy, organize resources & responsibilities, design and produce marketing collateral, increase website traffic & functionality, develop public/analyst relations, understand marketing automation options, and implement lead generation programs.


Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree...

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