50 Powerful Call to Action Phrases


50 Powerful Call to Action Phrases

Are your prospects doing what you'd like them to be doing? Are they ordering your ebooks, opting into your website or clicking on your links?

If not, you're missing out on one of the top-secret weapons that copywriters have used for years to get their prospects to act accordingly.

So, what do master copy-writers do to move prospects to action? They ask them to act.

That's right. You simply need to ask your prospects to do what you want them to do. It really is that straightforward.

But, most landing pages, sales pages and emails don't utilize this bizarrely simple technique (which is also why most ad-copy performs so poorly.

According to usability expert Jared Spool, when visitors find powerful action words on a landing page, they are successful at completing their task 72% of the time; if the action word isn't on the page, they are only successful 6% of the time.

Obviously, it's in your best interest to ask your prospects what you want them do, how to do it, and that you want them to do it immediately.

Here is a list of 50 powerful "call to action" phrases that you can use in your future ad-copy:

1. Click here.

2. Click here to find out all the details.

3. Download now.

4. Immediate download.

5. Reply today.

6. Try it free.

7. Start your free trial now.

8. Sign up for your free trial immediately.

9. Your free trial is just a click away.

10. Join now.

11. Start now.

12. Talk to an expert.

13. I invite you to...

14. I urge you to act at once.

15. I can't wait to hear from you.

16. We'd like to hear from you.

17. Just hit Reply and we'll email you the details.

18. Sign up online at ____.com

19. Learn more about us at ______.com

20. Order now, while there's still time.

21. Place your order now, while everything is still in front of you.

22. In a hurry? Call 555-1212.

23. For even faster service, call 555-1212.

24. To place your order, call us toll-free at ____________.

25. Just reach for your phone.

26. Mail your order today!

27. Send in your application today!

28. We're waiting for your call.

29. I urge you to send for our free brochure.

30. Send for our free catalog.

31. Mail this convenient coupon today!

32. For more details call 555-1212.

33. Please don't hesitate to call us.

34. Why not give us a call to find out all the details?

35. Call us this week to schedule an appointment.

36. It's important that you respond promptly.

37. Offer expires March 1st.

38. For a short time only.

39. Order now and receive a free gift.

40. See it in action.

41. Get it now!

42. Request your FREE quote today.

43. Free Shipping.

44. Money Back Guarantee.

45. Best value.

46. Limited availability.

47. Expires at midnight tonight.

48. Act quickly.

49. Reserve your spot now.

50. Sign up now, while you still can.

So, there you have it. A list of fifty powerful "call to action" phrases to use in all of your future ad-copy. The results will astound you.


Jessica Swanson is the Founder and CEO of Shoestring Marketing, a marketing agency that provides low-cost marketing services to small business owners.

Head on over to Jessica's website to download her free Shoestring Marketing Kit to discover hundreds of ways to market your own small business without spending a lot of money.

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Have a question for Jessica?

18th December 2014 5:44am
Thank you for this helpful article.
Self-promo removed by Admin

4th January 2015 5:39pm
I run a consultancy services for interview coaching,CV etc , is Book Appointment Now a great call to action to use and what colour is ideal to use for the call to action?
Website link removed by site admin.

dirk van Waasbergen
14th January 2015 12:51pm
I loved your post and it even helps me in my daily writing. If I want to use different CTA's I always check your list thank you for that. I used the link to your blog in article I wrote about creating the best Call to actions, I hope that that is ok. Love your work

12th March 2015 10:38am
Great list, thanks!

Added to my swipe file :-)

2nd June 2015 8:33am
i am a custom home builder who is starting a new development. looking for some ideas for call to action phrase for our website. A house is a large ticket item so not sure how to phrase. Would really appreciate some feedback. Cheers Dave

22nd November 2015 10:29am
Thank you for your suggestions. Gonna try it!

gs vet
9th February 2016 9:11pm
We offer an affordable. all-in-one, digital advertising solution to SMBs but Im stuck with a free gmail communication system. I've tried every version of those calls to action, and netted 0 for every 12 sent. These are folks already telephone-engaged! Nothing has worked to move prospects to click the sign up button, link, image, etc. FYI: These follow-up emails do address all buyer concerns, billing & cust-service Q&A . I honestly dont know whether it's them or me. They know who ... Read More

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