Activity vs. Productivity

Most of us work very hard. We get up each day and spend eight hours or more doing something

we call work. If you talk to the most successful and the least successful persons you can find,

they will probably both tell you they are working extremely hard. If this is true, why are so few

people actually getting the results they want from their hard work?

Quite simply, they confuse activity with productivity. Just because you’re doing something

doesn’t mean you’re really getting anywhere. We have all seen hamsters running around on the

little wheel in their cage. They create a tremendous amount of activity, and no productivity.

Recently, I did some consulting for a sales organization. These sales people work on straight

commission, so the only productive thing they really do is talk to new people about their products

and services. Before our training session, the average sales person told me they were working

very hard for eight to ten hours every day. Once they learned that their only productive task was

talking to new people about their products or services, we conducted a simple experiment. Each

sales person was given a stop watch and instructed to keep it in their pocket and click it on only

when they were talking to a new prospect, either on the telephone or in person. We discovered

that the very top wage earners were actually productive only three hours per day. The average

and below average producers were far less productive.

If you want to be more successful, earn more, or reach your goals faster, simply separate activity

from productivity and commit at least half of your work day solely to productivity. The

difference will amaze you. Your destiny awaits.

Today is the day!


Jim Stovall has been a national champion Olympic weightlifter, the President of the Emmy Award-winning Narrative Television Network, and a highly sought after author and platform speaker. He is the author of the best selling book, The Ultimate Gift, which is now a major motion picture starring James Garner and Abigail Breslin. Steve Forbes, president and CEO of Forbes magazine, says, “Jim Stovall is one of the most extraordinary men of our era.” For his work in making television acc...

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