3 Powerful Marketing Strategies to Increase Your Small Businesses ROI

Small businesses cannot survive without marketing their products and services. Business owners know this, and that’s why they spend lots of money to create digital marketing campaigns aimed at connecting with consumers personally.

One would expect that with the amount of effort going into most of these campaigns, the results should pay off handsomely in terms of ROI. But the reverse is the case as most campaigns fail right from the time they were set up.

This is not as a result of insufficient budget for marketing, it’s because most digital marketing campaigns are done the wrong way.

So if you’re looking for the best strategies to increase your ROI, the following are powerful marketing strategies to consider.

Targeted traffic generation

Traffic is the most fundamental resource every business that has a blog or has an online presence needs to survive. Without it, consumers won’t know that your business exists let alone buy your products and service.

But above that, you need to generate targeted traffic to your website to ensure that you’re engaging the right audience. The biggest mistake in traffic generation is wasting time and resources to woo the wrong audience to your website.

Do a thorough keyword research and apply them to your website content, and your AdWords campaigns. Again, use the right anchor texts or keywords in your link building strategies, and do a perfect on-page SEO for your blog posts. A combination of all these will ensure that you’re getting the right visitors to your website.

Lead conversion and nurturing

Although, traffic plays an important role in your marketing campaigns, it means nothing if you can’t convert it into leads. Your leads are what ensure that you actually make money, so you don’t want to spare any attempt at maximizing your lead prospects.

The most effective lead conversion strategy is email marketing. This involves sending regular email messages to your readers with the intention of selling them something.

But apart from this, there are other good, yet untapped, means to generate leads. Take for instance running an instagram contest can help you amass new leads that’d give your business a good facelift.

According to Sabri Suby, CEO of King Kong, an Instagram contest can help you to boost engagement rates, earn more followers, get more likes and regrams and direct more traffic back to your website. The ultimate cherry on the top when it comes to running an Instagram contest however, are the leads.

So this is one area you might want to explore, if you aren’t already doing so.

Advert retargeting

Advert retargeting is a great way to keep your brand in front of bounced traffic after they’ve left your website. It’s a strategy that helps companies reach those users who don’t convert right away. In essence, visitors that don’t convert are retargeted through timely and compelling ads that will follow them around the Internet.

A great way to achieve this is through Facebook ad retargeting. For example, if someone visits your website after clicking on a Facebook Ad, they may not always complete an action like making a purchase or giving you their contact information.

But Facebook retargeting can help you bring website visitors back to complete a purchase, or find new people who are similar to your website visitors, or simply get more value from new customer acquisition campaigns by excluding existing customers.

In conclusion, these three strategies are about the most effective of the several methods digital marketers use to increase their ROI. The only way you won’t benefit from any of them is if you don’t include them in your digital marketing campaigns.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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