3 Smart Ways Content Marketers Can Tap Into the Real Estate Industry

Who else thinks that real estate is a perfect niche for content marketers? Before now I used to think that the only way to make money from the real estate industry is to own properties or to become a real estate agent.

That’s far from the truth. The real estate industry is one area content marketers can explore to make massive income online. As a matter of fact, a total of $16 billion was spent on online real estate marketing in 2014 alone.And that’s only a small fraction considering that the total ad spending on real estate amounted to $180 billion that same year.

In a recent article Jimmy Rodela wrote about real estate marketing strategies, he narrated how he has been getting a lot of inquiries about marketing tips, and how real estate agents want to hire him to create content for their businesses.

So if you’re still wondering how profitable this industry is, you need to make your research and see for yourself. But as a smart content marketer who’s looking for less tapped opportunities, this is one niche you should seriously consider.

Here are 3 ways you can tap into the real estate niche as a content marketer.

1. Be a content creator

There can never be a dearth in the demand for real estate content creators. Inasmuch as the industry continues to boom and new real estate websites are being created every day, services of content creators will continue to be needed in the real estate industry. To corroborate this, real estate content writing jobs are announced on freelance platforms, and clients pay heavily since they have fairly large budgets to promote their websites.

Typically, real estate website owners will need people to develop content for their websites or to write blog posts. Guest posts and online forums are also powerful methods real estate companies are leveraging to get their websites known.

2. Be an SEO expert

According to a source, 92% of people now use the Internet in their home search, and 69% of home shoppers who take action on a real estate website begin by typing a local term into a search engine. For example, if you live in Arizona and you want to find Scottsdale homes for sale, where would you go to? No doubt; it’s the internet.

As an SEO expert, your job is to optimize your clients’ real estate websites in order to rank high on search engine pages. You’d be implementing both on-page as well as off-page SEO strategies such as guest posting to be at the top spot. Clients will be happy to see their websites rank excellently for certain keywords, and will be ready to pay your bills.

3. Be an online marketing consultant

Another way to benefit from real estate is by being an online marketing consultant. Once you’re able to establish your authority as an experienced online marketer, you can then start pitching your services to real estate industry players who want to extend their reach.

Your consultancy services should be focused on content marketing strategies such as social media marketing and email marketing due to their potential for engagement and lead generation. Again, since the real estate industry now devotes over 56% of its overall ad spend to online advertising, you might help your clients to run marketing campaigns with Google Adwords.

Lastly, it seems that only a handful of content marketers are focusing on this niche at the moment. So capitalize on the available opportunities now and start providing content marketing solutions real estate agents are looking for.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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