4 Reasons Not To Get Your Website Design Wrong

Let’s face it: web design is part of the reasons we spend much time on a website. While we’ll not shy away from the fact that content is the most important element of a website, but the ease of navigation, colour combination, font type and size, logos, and images are also important.

These essential components of a website create lasting impressions and could single-handedly keep readers coming back for more. On the other hand, an awkward looking website will always put readers off even if the contents are of top-notch value.

However, a website isn’t built for its aesthetic value alone. An impressive web design means more for a business brand and that’s why you mustn’t get this aspect of your business wrong. Here are few reasons why.

A great web design improves brand awareness

If using a blog for brand promotion is a requirement for scaling your business, then paying attention to web design is equally inevitable. This is keeping with the results of a study which showed that over 90% of visitors believe that design elements affect brand trust.

Basically, your web design is what captures a visitor’s attention upon landing on your blog. Therefore, apart from the colour combination that should be perky, other elements such as the navigation bars, the widget areas, and web pages must be captivating.

A solid design boosts conversion rate

You’ve probably heard of how a good web design can boost a blog’s conversion rate. But how does that happen? It’s not rocket science. Conversion rate is all about user experience and the ease of navigation within a site.

It is easy to see that a website that has a good interlink between its internal pages and is not choked will convert visitors to leads easily. Also, the possibility of conversion is high when the call-to-action buttons are strategically placed and the headline colours are bold. A small business web design that guarantee these key features can go all the way to generate a positive ROI.

It improves SEO

The fact that there’s a lot of buzz about Search Engine Optimization doesn’t make it an overrated term. Every serious business that wants to make a decent income as well as make a brand statement must optimize their websites for the search engines.

Although blog contents should not be written for the engines alone but a situation where the engines determine how well your website performs calls for serious attention. For an improved SEO score, consider perfecting your pop-up ads, font legibility, and load time.

It reduces bounce rate

Bounce rate is, no doubt, one of the biggest nightmares for blog owners- especially business blogs. A Hubspot study shows that over half of website visitors spend less than 15 seconds on most websites. This is bad for any business especially if you promote high-end products or you offer top-notch services on your website.

Really, you should be concerned about how to get your visitors to spend at least 3 minutes. And this is achieved not just by providing valuable content on your website; a quality web design also plays a pivotal role towards ensuring that your blog visitors spend some more time through engagement.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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