5 Effective Ways to Promote Your New E-Commerce Website

Product sales have gone beyond the physical store buildings. Smart sellers are taking their transactions online and many businesses now have a website.

There are different types of websites. An e-commerce website as a virtual front store is an entrance for buyers to view products, interact with buyers and buy their needed items.

However, your effort should not stop at creating an ecommerce website alone. Obviously, you need to get your front store across to people so that a large portion of them can patronize your business. Here are 5 effective ways to promote your new e-commerce website.

Embrace SEO

As the name dictates, SEO aims to optimize your website therefore making it rank high on search engines. Also important is your choice of keywords. For instance, if you sell locally made exclusive jewelry, use keywords and phrases like “local made jewelry”, and “cheap but exclusive jewelry.”

A regular search engine user is likely to find your website when they search for the keywords.Once this is done, you’re set off on getting more traffic and sales because of your website’s increased visibility.

Create a blog

In terms of content, websites are more or less constant. To promote your e-commerce website effectively, you need to have a weblog or blog. This enables you to regularly add contents to promote your website.

A lot of businesses providing an e-commerce solution perfectly understands the impact of using a weblog. Therefore, they include the blogging functionality in their e-commerce website systems.

Also, you can create compelling content around your niche to attract readers. This strategy works fine as you present yourself as a full fletched expert in your niche. Thus, people will trust and buy more from you.

Participate actively in forums

Forums are virtual communities where experts share ideas on areas of common interest. Forums can be general or specific to sectors. Also important is the fact that you can use these forums to build connections and have your questions answered by the industry experts.

You can use your website URL as a signature on forums. If anyone asks questions that are related to what you’ve treated before on your site, you can equally share a link to your site right there.

Use promotions strategically

Promotions are enticing marketing techniques. Consumers like to purchase goods at “real deal” prices. When they get quality goods at reasonable prices, they flock to your door and clamor for more products.

By issuing promos, you’re definitely giving your business a selling edge. When you give discounts, coupons and promotional offers, your readers will direct more traffic to the website.

Use social media

If you aren’t looking the social media direction, then you’re losing out the unlimited values it offers. The social media is virtually being used by billions of people and brands. And your business can be a party to the fun.

All you need to do is research your target audience, know their favorite social media channel, examine their psychology, and then post content strategically. Launch a social media campaign by publishing content. Get humanly involved and link back to your website where necessary.

Establish a win-win offer

Using email marketing, you can reach out to your loyal customers to refer your exclusive products to their families and friends. As a symbol of appreciation, you could offer them a discount for every product they purchase within one month.

Lastly, as much as you want to promote sales, you should carefully calculate the cost effect this may have on the business.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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