5 Reasons to Use Video in Your Marketing Strategy


5 Reasons to Use Video in Your Marketing Strategy

Top marketing firms are learning quickly that having a budget for video marketing is necessary. Society prefers visual stimulation. Society prefers to watch and listen rather than read. Videos are also a better way to engage with an audience. To remain relevant in an industry, video marketing is necessary, as most of the competition is likely already implementing video marketing strategies.

1. Preview or Demonstrate Products

Consumers like knowing when new products are being released and how they work. Demonstration videos, tutorials or walkthroughs are an ideal way to engage your audience and get them excited about a product. Take it one-step further and create an interactive video advertisement. The interactive option will have a few short questions to answer at the end, just to let the brand know what the consumer thought of the product and presentation.

2. Directly Advertises Video Industry Businesses

Working in an industry that is video-production related, such as a wedding videographer or cinematographer, animation editor or video game designer, advertising through video is a direct display of your capabilities. It is important to edit the advertisement yourself to ensure that the message is properly displayed. Include contact information that is easy to remember and easy to read to gain more inquiries from potential new customers.

3. Company or Product Update Videos

When your brand has an announcement, it is fun to do so in a video. It is a more personal approach to your audience and grabs their attention more. Product updates would include mentioning new model lines with added features, changes to existing models and the dreaded recall announcement. Announcing a recall via video message tells the audience that you still stand behind your product, but also own the mistake.

4. Multi-channel Scheduled Postings

Social media scheduling tools are available to share video content, written content, and photo content on multiple brand social media channels with one tool. Scheduling posts out for a week in advance provides time to make changes to campaigns should a major event take place, get ahead of marketing and have more time available to analyze data returned from the video campaigns.

Video content is more likely to be shared by followers than written content on social media channels. Create video content that is compelling and worthy of being shared.

5. Improved Consumer Experiences

Consumers do not have the attention span that they used to. Most would rather watch a video promotion than read a short blog post introducing a product. Visual stimulation, and the ability to process the how and why questions about a product immediately, is more pleasing to consumers than a well-composed article. An improved consumer experience helps improve brand reputation, industry domination, and sustainability.


Video marketing strategies do not need to be extremely complex. The idea is to capture the most important features, benefits, or facts about your product/service through keywords and complementing screen text. A video advertisement that excites the masses often becomes trending news and increases waiting lists for upcoming products. Be creative and embrace video advertising.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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