5 Ways Small Businesses Can Burst Into Industry Limelight

It’s natural for small business owners to experience some difficulties in trying to gain recognition at the initial stages of business. This is because success does not come overnight. It has to be earned through hard work, dedication and determination.

But for how long should small businesses wait to break into limelight and become leaders in their industries?

Realistically, there isn’t any time frame for this to happen. The amount of hard work, and influence small businesses are able to create ultimately determines who becomes an industry leader and who continues to struggle like newcomers.

Here are 5 ways small businesses can quickly ascend the ladder and become industry experts.

1. Create a reputable brand

Your brand gives your business a unique identity with which you can distinguish yourself from your competitors. It makes you stand out from the crowd as a result of your sublime approach to business.

Aside this, branding is important to your business because it positions you as a lifelong partner of your clients. Creating a brand is not just about designing logos, creating symbols, or choosing an appealing name. You’re creating an emotional connection with your customers and stamping your authority among industry players.

2. Emulate big industry players

If you want to be successful, you have to emulate successful people. Study how they conduct business, imbibe some of their values, learn from their mistakes and create a rapport with them if possible.

Richard Branson benefitted a lot from his mentor in the airline industry, Sir Freddie Laker. According to Branson, it’s always good to have a helping hand at the start. I wouldn't have got anywhere in the airline industry without the mentorship of Sir Freddie Laker. Today, he’s quite bigger than his mentor and way ahead of his contemporaries in that industry.

3. Exhibit your products at trade shows

Exhibiting your new products and services alongside other companies is another way to carve a niche for yourself in your industry. Since trade shows are only open to businesses and corporate entities in a particular industry, you can use the opportunity to showcase and demonstrate your best offerings.

Apart from giving you credibility and recognition, another major benefit of attending tradeshows is its ability to increase your sales and overall return on investment. However, you must execute effective planning and strategy to get the most out of the show. Don’t just go there to observe; put yourself in the spot light.

4. Attend seminars and conferences

The importance of attending seminars and conferences can never be over-emphasized. It helps you stay updated with the latest industry trends and also exposes you to the industry best practices. It also allows you to interact with industry leaders, build professional network, gain business insights from divergent sources, share ideas, and get answers to your business questions and challenges.

For maximum results, you should consider attending at least 2-4 seminars or conferences each year. Or sponsor your employees to any of these gatherings at least once in a year. This would ensure that value has been added to every member of your team.

5. Contribute articles on industry magazines

Publishing relevant articles on industry magazines or trade publication is an assured way to position you as a recognized expert. This way, your voice would be heard, and you’d be able to influence opinions. Again, industry newcomers would look up to you for guidance and mentorship.

To get your article published easily, write a letter to the editor and state the outline of your paper. This would make the approval process easier especially if it’s an area which lacks enough coverage on their magazine. They more you write, the more recognized you’d become.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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