5 Ways to Improve Your Online Brand Presence with Animated Videos

Animated videos are powerful tools content marketers now use to engage their target audience. Out of all the various visual contents consumed by web users, animations stand out as one of the most efficient for creating brand awareness.

It is cost effective, has a very fast sharing rate, is flexible (most animations exist in both 2D and 3D) and can be used to impress B2B audience while launching startup products. Animated videos add a touch of entertainment to online content and captures customers’ attention efficiently. That’s why it’s the favourite choice.

According to Warren Green of Qudos Animations, animation enables you to communicate efficiently and clearly, in a well-targeted and appealing way. Fortunately, these are some of the prerequisites for creating an online business brand.

In addition to this, existing technologies provides unique platforms for animated videos to create unique brand experiences. Adobe flash is used to create animations, smartphones are there to view animations easily, and video streaming software allows you to stream and broadcast your animated videos over the internet.

Here are 5 effective ways you, as a business owner, can improve your brand presence with animated videos.

1. Blog posts

In recent times, bloggers have come to realize that blog posts aren’t complete without visual content. According to the digital marketing agency, Oxygenmat, blog posts with at least one type of visual contents convert better that ordinary blog posts. Also, animated explainer videos increase conversion rates by 20%. Not only that, 46% of users takes some sort of action after viewing a video ad.

2. YouTube

If you’re looking for the best platform to create brand awareness with your animated videos, YouTube is your go-to resource. Over 300 hours of videos are uploaded to YouTube every minute. Therefore you should create a YouTube channel and invite all your contacts to subscribe to your videos. Also, always upload high quality animated videos that aren’t too lengthy. The duration of the average online content video according to ComScore was 4.4 minutes.

3. Social media

Social media channels generally are great avenues to engage audience with animations. According to Insivia, 92% of mobile video viewers share videos with others, and this multiplies video engagement rate. Facebook for example has over 500 million active users at the moment, making it the second most visited site in the world. Videos get the highest reach on Facebook and they engage a large percentage of audience reached.

4. Slideshares

One unique branding strategy that has a long lasting impact is visual storytelling. SlideShare is one powerful resource for creating visually appealing stories. The most interesting thing however, is the ability to embed videos in SlideShare. According to Kit Seeborg, a former content editor and curator for SlideShare, one of the most popular features on SlideShare is the use of video presentations.So once you’ve successfully created your animated video, open a SlideShare account and begin to add your videos.

5. Email newsletters

Unknown to many content marketers, inserting videos in your email marketing campaigns has a very high engagement potential. In fact videos included in marketing emails can increase click-through rate by 200% to300%. This is as a result of the combined effect of emails and videos. Therefore promoting your videos via an email list helps to increase your brand presence, so the more people you have on your list, the better.

What are the other methods you’ve implemented to improve your online brand presence apart from the above mentioned? Please share your thoughts; I’d love to read them.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

Go Deeper | Website

Want More?

New Graphic
Subscriber Counter