6 Brand Marketing Strategies to Connect with Your Potential Fan Base

Emerging sport teams need to ensure that their marketing strategy is built upon the precept of maximizing every tool available. This will assist the fans to commit to the team.

And where there’s something to be said about picking the mascot, the colors, and the teams fight song, if the team doesn’t engage the public, the fan base will be bleak if not non-existent.

Here are 6 ways to connect with your potential fan base through marketing.

1. Present a professional aura

Sports fanatics want to have a team that appears to be professional. Yes, your team may be new and novice and that’s ok. What the sports fan desires is not that the team is professional, but that the team has the potential to go places. Having a well-planned visual presence is critical to your acceptance or rejection.

Tables should be equipped with custom tablecloths that showcase the team. The team name should be trademarked. Merchandise should also have the proper licensing. The more you present your team as being a professional sensation, the more the public will believe it is and follow that team.

2. Use standard marketing principles

When showcasing your team, remember that you’re marketing the team. Use the same principles which you would use in marketing a vehicle, a product, or sell any product. Ask yourself:

  • What is the targeted age group?
  • What are the top trends for my targeted group?
  • Does my brand meet modern marketing trends?
  • How could my sports team be misunderstood?
  • Will my team stand the test of time or is it based upon trends?
3. What Goods are being presented to the potential fan

Goods are two-fold. There are the goods which draw the potential fan to the team, and then there are the goods which keep the fans engaged with the team. Goods which draw the potential fan to the team include tents, custom tablecloths, banners, custom flags, give-away goods, and mobile/social media adverts.

Goods which keep the fan engaged with the team include mobile apps, merchandise, incentive programs, video and sharable social content, exhibits, and printed media. Remember your targeted age as well as the current trends for that age group and target your goods to meet those areas which are trending.

4. Attend an exhibition

If your team is oriented around a college or university, or if you have a privately owned team which can be partnered with an organization, consider having an exhibition event or attending an exhibition event to bring awareness to your team. Ensure that you use customized apparels so that your marketing could be seen as being professional. Engage the public and give them creditable reasons for following your team.

5. Have a website

If you want to expand your fan base, you have to have a website. To get into the Search Engine Result Pages (SERPs) you have to have a mobile friendly site. Make the site filled with user interactivity and content that is shareable to increase the odds of the site being shared and stared.

6. Create a marketable package for the team

Branding your team for the public is more than just getting a few things here and there and slowly integrating yourself into an iconic name. Marketing your team should be done by allocating funds to the full packaging and presentation of your brand. You should consider how to best package and sell your team to the public.

Don’t make the mistake of catering to a specific event if you don’t have your brand well-defined. Define your team first (the colors, logo, mascot, targeted audience, targeted age, etc.) then focus on narrowing your field to the specific events.

These are but 6 tips among many that are available. You could also get a professional sports marketer to help with your branding. Remember, you only get one chance to make that first impression. Impress your potential fan base by bringing your game to the Sports marketing arena.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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