8 Simple Ways to Optimize Your New WordPress Site for Speed

The duration it takes for your site to load ultimately determines how successful it will be. When there are so many unnecessary things clogging your database, then it becomes quite difficult and slow for your site to load on time. This could be detrimental to the success of that site.

Visitors coming to your site for the first time will turn away if the pages take too much time to load. These are prospective customers and clients, whom you cannot afford to turn away, and their decision to leave or stay can be the defining factor for success.

Also, your website performance will influence how search engines see your site, and how they will rank it amongst other sites that offer the same things you do. Very important matter indeed.

So, how do you make sure your new WordPress site loads very fast? A detailed WordPress guide will give you tons of great tips for nailing site loading speed, but here are 8 great ways to make your WordPress site load faster:

1. Plugins

Certain plugins can be responsible for the rate at which your site loads. While the number of plugins installed on the site cannot slow a site down on their own, particular plugins can manage to slow the site down. It can be due to bad coding, or the continuous updates of the WordPress database. Consistently monitor your plugins and don’t install a plugin unless it is absolutely necessary.

2. Hosting Plan

If your hosting plan is not up to par, it could slow down your site, a lot. If your server is taking a long time to process HTTP requests and MySQL commands, then you are basically fighting a battle you cannot win. Make sure to choose a good hosting plan.

3. Themes

To optimize your site, you need to choose a good theme. Choose a design that has been optimized for desktops, tablets as well as mobile devices. Search engines favor such designs. And also ensure it’s not unnecessarily heavy enough to slow down your site.

4. Trash

Anything you delete from your site is not deleted permanently, rather it is sent to trash, much like the recycle bin on your system. From time to time, it is advisable to empty the trash to avoid a backlog of unnecessary data.

5. Images

Your images need to be optimized for the web. Images take up a lot of storage space, and since you cannot rule out images all together from your posts, it is necessary to optimize them for the web before loading them onto your site. This will improve your loading speed.

6. Advertisements

You need to choose your advertisements wisely. The best way to add advertisement to your site is to link directly to the product page using an image that has been optimized for the internet, or you can link using text links instead.

7. Browser Caching

This allows internet users to speed up the loading time of their favorite sites by storing a cached copy of your site on their devices. It reduces calls to your servers and saves the user from downloading the same files over and over again.

8. Content Delivery Networks (CDN)

Try a CDN to optimize your website. Offloading resources like images, scripts, css files can go a long way in speeding up your site. By using this, your server will have less to process, and thereby deliver a better performance while serving the rest of your site.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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