How to Use Social Media to Hire Top Millennial Talents

A Statista survey conducted says that Facebook has over 1.8 billion active users, Instagram with 600 million users, Twitter with 317 million users, and LinkedIn with 106million active users. That being observed, it is obvious that social media plays a huge part in the lives of people.

Millennials basically live out their day-to-day activities on social media, ranging from posting a picture of every memorable activity in the day on Instagram, to their tweets and Facebook status. This makes the social hiring process easier to take effect.

Most millennials are not just looking for any job these days, they are in search of something that will enrich and provide them with a better experience. For this reason alone, companies recruiting need to put in extra effort in making sure their work culture is enticing enough to draw them in.

As an employer, you have to be up-to-date on ways through which you can use social media to hire top millennial talents. Here’s how it can be achieved.

1. LinkedIn

It’s widely known that LinkedIn is a professional social network with provisions for job posting. With LinkedIn, you can create a good network by joining groups with a large millennial audience, be active, communicate frequently and hold discussions on the group.

With time, you’ll discover the top millennial talents that are fit to be hired.

2. Facebook

Having a Facebook account is a good place to start the social hiring process. With a Facebook account you can access the directory and search for pages or groups relevant to what you’re in search of.

Also, you can utilize Facebook pages new job posting as it allows you post jobs for free, although it will not be targeted towards a certain audience, unlike Facebook Ads that convey the job posting to a precise audience of millennials.

3. Twitter

You can use social media to hire top millennial talents by tweeting about the job openings at your company. The only barrier to that might be the low number of followers you have but that can also be solved by asking some twitter users with a large of number of followers to tweet it for you or just use a popular hashtag related to the job posting so the tweet can be noticed by a lot of twitter users.

4. Get Your Employees involved

Your best shot at hiring top millennial talents is through whatever information your existing employees give out.

They would take their words more seriously than whatever advert you put out as an employer. Get your employees posting about the job opening to their social media pages, their Facebook status, Instagram captions, tweets, etc. Get them talking about the work culture and how good of an employer you are.

Inspiration can be gotten from Google as its employees are given referral fees for every new talent recommended. Give your employees reasons to do it and watch the line of your potential millennial employees grow.

You can also use social media to check out the persona of the potential millennial employee by taking a look at their tweets or posts. This will enable you find out a lot about their ideology, preferences and working styles.

The use of social media in hiring top millennial talents is very easy, fast, and cost-effective, and is definitely something you should look into – if you aren’t already.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at Think you're interesting and he should know you? Say "Hi" to him at

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