Using Sales Dialer to Empower Your Business

Sales has taken a new meaning, thanks to the ever-changing technology and along with the expectations of customers. At the same time, these technological advancements and changing perceptions put greater pressure on sales personnel than ever before.

Since most salesmen use a phone to reach out to potential clients, fix appointments and close a sales deal, it makes sense for them to turn to technology to automate many of these cumbersome tasks. This is where a sales dialer fits in. It can take the pressure off the shoulders of sales representatives, and at the same time, can boost their productivity that in turns augurs well for your company.

Specifically, a sales dialer can be a great asset to your company as it can automate many processes to make it easy for your sales personnel to make the most of their efforts. Here's a detailed look into how a sales dialer can empower your business.

Sales is a numbers game

Sales continues to be a numbers game, where the more calls you make, the more are your chances to close a sale. Simply put, let's say you get five contacts when you make 50 calls a day. This number increases to 10 when you make 100 calls, 20 when you make 200 calls a day and so on. However, there is a limit to how many meaningful conversations a sales person can make in a day. So, it's important to make the most of their time without impacting their productivity, and a sales dialer helps in this regard.

Contextual customer information

How can you strike the best conversation? Only when you know the receiver well. In a business, it's not possible to know every lead personally, so sales people spend quite a bit of their time to learn more about that prestigious company or individual that they are going to be talking to. Imagine how easy it becomes if they have all this information consolidated in a single window? This is exactly what sales dialers provide.

Using a local number

Research shows that most people hesitate to pick a call from a toll-free number or a long-distance number, rather they are more likely to take that call when it comes from their local area code. Sales dialer give your business the flexibility to use a local number when talking to clients living in different parts of the country or sometimes even abroad.

Monitors better

Machines are better than humans when it comes to analyzing information, and a sales dialer is no exception. It can analyze large amounts of information quickly to give you meaningful insights such as the average length of the call, number of calls and so much more. With this information, sales personnel can make appropriate changes to increase their skills and productivity.

For these reasons, having a sales dialer can empower your business in a big way by boosting the productivity of your employees that in turn is sure to have a positive impact on your business margins.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at Think you're interesting and he should know you? Say "Hi" to him at

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