Want to Build Your Personal Brand On Social Media? 5 Crippling Mistakes You Should Avoid

Social media marketing is one of the most effective ways to market yourself, products and services. Every business is keying into it because that’s where people hang out.

According to Statista.com, there are over 2.3 billion social media network users worldwide with 78% of them in the US alone.

If done right, social media marketing will take your services to your customer’s fingertips and compensate your efforts. But, most people do it wrongly.

Are you concerned about doing it the right way? Here are 5 crippling social media marketing mistakes you should avoid.

Failure to develop and stick to a strategy

It’s surprising how people head for a journey without planning the route to their destination. Developing and strictly sticking to a social media strategy is a crucial step in that stage. It not only gives you headway, but also helps you to achieve great and quick results.

Since this is a technical and time-consuming exercise, smart business owners are not only looking out for social media mistakes to avoid, they also want to get themselves proven social media strategies that work. They employ these strategies to build a personal brand, that help them create campaigns that build their online community, drive traffic, and generate leads for their business.

Creating selfish contents

This is a pit-size mistake that most people fall into without realizing. Gone are the days when you create selfish contents that only talks about your product and services. The average social media users only connect and engage with you when you address their problems, make them consider your service and guide them through their decisions.

Once your audience perceives you as a thought leader who adds value to their existence, they become followers and will likely patronize your services.

Creating multiple social media accounts

Yet another phase of early mistake is when you create multiple accounts on different social networks. Then you realize that you’ll have to create content for each of these accounts. You exhaust efforts and waste valuable time only to produce low-quality content.

Meanwhile, you should do a research to know how and which social media networks your target audience is active in. Focus on this, create and post quality contents, reach out to like businesses and clients, and engage in conversations with them.For example, King of Maids, a cleaning service in Dallas, has an active Facebook page that engages their clients directly and offers incentives to share them on the social network.

Faking the social media life

What is the purpose of having a social media page that’s full of fake followers? If you think you’re getting community engagement without some sorts of interaction, you’re on the wrong path.

If you don’t have time to create an interaction with your audience, then creating a social media page is useless in the first place. Having fake followers my deal a great blow on your business, but you’ll be fine if you take strategic steps to start building a community of loyal followers.

Removing controversial comments

One mistake that most people make is trying to be perfect in the sight of their followers. And this doesn’t display professionalism at all. Think of your page as a customer service platform. When a follower posts a negative comment, don’t delete or ignore the comment.

Rather, you should handle such comment professionally by replying politely in a timely manner. Possibly, you can reach out directly to such follower to resolve the issue. Little steps like this always make a difference.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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