Why the Internet Is the Most Powerful Tool in Business

The internet is one of the most powerful technological inventions in the world today. It is where we turn to for everything from academic research to social connection. In fact, it has completely transformed every aspect of our lives, including how we conduct business activities.

Internet banking, for example, allows us to pay utility bills, transfer cash, shop online and do a host of other transactions. Imagine how much banks and other financial institutions would lose if their servers get grounded for at least 10 minutes as a result of poor internet facilities.

This is why companies invest heavily in effective internet connection to make seamless their operations. So the onus is on communication companies to manufacture products which provide reliable internet connection with practically no downtime or service interruption.

Little wonder why ‘Data2gowireless’ won the Communications solutions product of the year in 2015 by virtue of their DataPro backup Internet services which helps businesses improve productivity and revenue, improve customer service, boost efficiency and keep their data secure.

Like said earlier, the internet has changed the face of business so much so that it is almost impossible for businesses to neglect its usage. Here are 5 different ways to use the internet for promoting your business.

1. Internet marketing

Today internet marketing is gaining much dominance over print, TV, and radio advert. Since most consumers turn to the internet in search for products to buy, businesses are beginning to market their products and services online to meet their growing needs.

With an estimated one in four Americans making at least one online purchase a week, and the average Smartphone user picking up their phones about 1,500 times a week,there are countless reasons to say that being online is not just important – but rather a must when it comes to connecting with consumers. Whether you're out to reach people wanting to buy luxury watches or people looking to order their dinner, the Internet is your best sales channel.

2. Online branding

With the help of the internet, it is easy for businesses to build an online brand. This is one the many benefits of internet marketing because the more you promote your business online, the better it is for your business image.

The truth is that consumers have too many choices these days, so you have to be constantly reminding them about your brand. Through social media, blogging, podcasting ad video marketing, you can easily do this. Again, the internet offers a cheap and fast way to do that.

3. Customer support

With the internet leading to the birth of creative innovations such as social media, mobile phone app and smartphones, one can only anticipate better experiences in the area of customer support.

According to Duke Chung, good customer service in this age of the Internet of Things will take one step further and take place right on the device itself — screens to tap to search knowledge bases for answers, chat live with a rep, or schedule a service appointment.

4.Online transactions

Gone are the days when you needed to go about with cash, travel long distances and waste valuable time on long queues just to make a purchase. Nowadays, you can initiate and complete transactions from the comfort of your room. You can also pay for services with a POS gadget without necessarily having to carry cash. The advantage in this system is that it provides convenience and safety.

5. Research and development

The importance of research and development in business can never be over-emphasized. It is a valuable tool for growing and improving your business. Basically, it involves researching your market and your customer needs to develop improved products and services to fit these needs.

Even in your private life, research is helpful and can help you find simple solutions to complex problems. If for instance you want to secure a mortgage loan for a non arms length transaction - and you know that some banks will simply not provide funding for this type of transaction - you could research solutions to that, and you'll find some.

With the internet, conducting research has become a lot easier. For example, you could research what competitors are up to, and modern industry trends; a method that’ll help you prepare for changes in the industry.


Jimmy Rohampton is a freelance writer, blogger and business consultant from Southwest London. He travels the world and helps people master blogging and online marketing at HowToCreateABlog.org. Think you're interesting and he should know you? Say "Hi" to him at Jimmy@HowToCreateABlog.org

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