Switching-On the Human Brain

Over the years, we have covered numerous high-tech medical advances in that allow us to better understand brain function, treat disease, and capitalize on human ability. For years now, we have known about a low-tech method of increasing human ability called Brain Gym®, but only recently has one of its most effective spokespersons, Jerry Teplitz, JD, PhD, released a book detailing business applications that increase sales and generate happier and more productive employees.

When applied to the sales' function, the results can be startling. Take the case of A-Active Termite and Pest Control in Virginia Beach, Virginia. Despite the gloomy financial picture, the enterprise doubled its profits in the last year. During that same year, one of its representatives increased his sales by over 300 percent on the company’s high-end product line.

Kevin Kordek, A-Active’s President and President of the National Pest Management Association, attributes this huge increase in sales to a seminar that his sales force attended. "My company is one of the few that has been having an extremely successful year during both the recession and recovery", said Kordek.

Teplitz, an expert in brain performance optimization, created this unique seminar called "Switched-On Selling". Last month, Teplitz and recognized master sales trainer Tony Alessandra, PhD, released a book version of that seminar---"Switched-On Selling: Balance your Brain for Sales Success".

Different from other sales trainings, the seminar and book include the process of "brain rewiring" that Teplitz uses as an integral part of the experience. Called Brain Gym®, Teplitz uses simple body movements and exercises that create new connections in the brain that allow a salesperson to eliminate their subconscious blocks to the selling process in minutes.

Created by Dr. Paul and Gail Dennison, Brain Gym is primarily used to help learning disabled children become more successful in school. Teplitz adapted the material for the business arena. His extensive research shows that even the most successful salespeople have increases in their numbers after this seminar.

Like Transcranial Magnetic Stimulation, Brain Gym is an example of the advancements we can expect to help us harness the power of the human brain.


Ms. Gioia is a workforce futurist concentrating on relationship aspects of the future. This arena includes workforce and workplace trends, as well as consumer, education, and business-to-business trends. She is also CEO of Employer of Choice, Inc, a distinction earned only by companies whose leadership, culture, and best practices attract, optimize, and hold top talent. Employers of Choice® enjoy "a higher level of performance, greater workforce stability, and the level of continuity ...

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