Simplicity = Sophistication

I was recently teaching MBA students at one of the world’s leading business schools, about the crucial role of communication in both the development and delivery of good strategy.

To make this point, we deconstructed reports from some of the biggest names in business consultancy, filtering out the jargon and non-essential words to reveal the essence of their recommendations. The more we stripped away, the plainer the meaning became.

I agree with Leonardo da Vinci: “Simplicity is the ultimate sophistication.”

I think it is worth remembering the maxim: No one will ever complain that you made the strategy too easy to understand.

Simplicity is challenging to achieve. But the more consistently you strive for clarity, the easier it becomes.


Co-founder of training firm, Mission International Ltd, Justin is a sought after coach, teacher and trainer. Justin delivers interactive workshops globally for corporate and not-for-profit organizations. This includes team development, leadership and communications training for Europe's best business school, HEC Paris, Invesco and VMware.

He has collaborated on significant published research in the field of human systems. Justin counsels with senior executives at organizations including the ...

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