If you wish to start proposing joint ventures to companies that you want to gain leverage from, then you should invite them in a way that is straightforward and will surely catch their interest. As a matter of fact, many people have had more success in proposals that are straight-to-the-point than those that are targeted techniques that include a whole lot of corporate terms and agreements. The truth is when it comes to forming joint ventures, whether the potential partner you have in mind is a writer, CEO of a big company or an experienced business person, they are all going to ask what is in it for them. The next question that will pop up in their mind is how you are going to go about your business and end up benefitting them and their company in return. It is wholly important that you offer a targeted solution that will greatly benefit their clients and will be a lucrative venture for your partners. It is also highly important that you do a research on your potential partners to find out what their historical backgrounds are and know the ways that you can improve on in order to add improvements. This does not always mean that having more money is good but also having a better working environment, management and protocols set up in place in order to run a smooth business are the relevant things to think about. With this in mind, it is time to think how you are going to go about proposing joint ventures to your potential partners. Create a proposal that will push the buttons of your clients to gain their interest in what you are offering. Find out what your partner is looking for specifically by talking to them about it and asking them their goals in mind. By doing this technique, it will reveal to you the right button that you need to push in order to gain their trust in your proposal and have them join you. Describe to them the benefits of your joint venture proposal which should most likely include new profits for them, improvements that they can offer to their clients, having a new business edge against their competition and many more. Proposing to them an offer that will be hard to refuse requires a lot of research beforehand. Although it requires that you put a lot of effort into this proposal, be as reasonable as possible and do not bend over just to accommodate their wants and need and make very profitable for them only. Always put in mind that when you acquire new customers, they will continue to purchase in your business again and again which will turn out to be the real money that you make in a joint venture. It would be much easier on your part if you offer them a proposal that will be as easy as possible for them to say yes. Make it as simple as possible when proposing joint ventures and you will be on your way towards a new market and a new profit margin.