In just a few short years, Twitter has become a household name. If you had told me five years ago that I would spend my time tweeting I would have thought you were crazy. Today, most people are aware of the power of Twitter for networking, website promotion and communicating
but have you thought about the impact Twitter could have on your personal brand? Twitter is ideally designed for personal branding-users have the ability to choose a color scheme, upload a picture, and send messages to an unlimited number of followers. The casual feel of the site gives users the freedom to incorporate their sense of humor and personal interests into their tweets-an opportunity that doesnt exist with many other forms of communication. However, dont let the simplicity fool you
as with all branding efforts, effective personal branding through Twitter requires a well-conceived plan. Below are five tips to get you started:
1) Put some thought into your layout. You dont have to design a masterpiece, but you should spend some time on your Twitter layout to make sure it is consistent with your personal brand. Perhaps most importantly, choose a picture that shows you at your best. If youre like most people, youre a bit shy about using your picture in public-but resist the urge to use a company logo or some other image. When it comes to the colors of your profile, try to use the same colors as you have on your website, blog or other branding materials.
2) Engage experts in your field. Follow experts in your field and look for opportunities to contribute to their conversations. If they reply to you, you can bet that many of their followers will follow you. This is a great way to gain more followers-and its a great way to gain credibility in your field of work.
3) Self promotion should be subtle. Many experts suggest that no more than 20% of your tweets should be self promotion. More than that may make you look like a spammer-and that is not the brand any of us want to convey! In addition, even when you are promoting your blog posts, web site or special deals, make sure that you choose your words carefully. Twitter is not a place for an in-depth sales pitch.
4) Tweet once a day at minimum. If youre tweeting less than once a day, youre not going to connect with your followers. You need to build relationships in order to convey your brand-and that takes more than two tweets per week.
5) Be yourself. Dont be stiff and boring. Display your sense of humor. Share some opinions. You dont want to be overly controversial, obviously, but an interesting opinion is a great way to catch the attention of your followers.
Twitter provides a unique opportunity to engage your friends, clients and potential clients. Before diving in, make sure that youve identified your personal brand. Each action that you take should reflect that brand. Keep the guidelines weve covered above in mind, and youll be well on the way to projecting your personal brand through Twitter.