Market Positioning And How It Effects Your Online Business

Market Positioning is about being first in your customer’s mind; top of the mind awareness.

When customers, clients and potential clients think of products or services like yours, you want to be the one who comes to mind and the one they will do business with.

Positioning drives the market value of your business, and effective marketing is what gives you great position. In order to gain excellent position you must be aware of who your market is and is not, what sets you apart from the competition and what the needs of your market are.

Consumers have many choices. That is why it is critical for you to gain position or “top-of-the-mind-awareness.”

There are a number of ways this is done. Here are a few;

  • Advertising
  • Public Relations
  • Unique Selling Proposition
  • Branding
  • Name
  • Packaging
  • Level Of Customer Care
In the online world, four ways you can become very memorable to potential

and existing clients are:

  • Become active in social networks
  • Utilize online media opportunities such as video and audio
  • Blogging
  • Article marketing
These are just four of the countless things you can do.

One of the most important things you NEED to do (and one of the most overlooked by most struggling entrepreneurs) is to identify your market, understand your unique selling proposition, analyze the market and determine trends.

In this lesson you are going to learn the importance of defining those in your target market, their needs and wants, your expertise and your unique offerings. By taking these important steps BEFORE you do anything else, it will save you time, money and frustration over the long run. Many people think they are saving time by immediately trying to gain market identification, but the fact is, this is a self-defeating behavior.

To maximize your opportunities you must get clear on who your market is,

what your expertise is, and what your markets challenges are.


Kathleen Gage works with successful entrepreneurs who are ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

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