Blogging: Optional Luxury or Necessity

Technorati's State of the Blogosphere series chronicles the rise and evolution of the Blogosphere as we know it. Since 2004 there's been an explosive growth and application of this new approach to publishing. Technorati's State of the Blogosphere event recently provided some startling statistics and demographics about how important blogging is for the self-employed - not just for hobbyists or large corporations. I want to share with you some of the statistics that have sold me on recommitting to writing a regular blog.

  • Overall, bloggers are a highly educated and affluent group. Nearly half of all bloggers surveyed (2900) have earned a graduate degree, and the majority have a household income of $75,000 per year or higher.
  • Two-thirds are male
  • 60% are 18-44
    • The majority are more affluent and educated than the general population
    • 75% have college degrees/40% have graduate degrees
    • One in three has an annual household income of $75K+
    • One in four has an annual household income of $100K+
  • Professional and self-employed bloggers are more affluent
  • More than half are married /More than half are parents [and they find time to blog regularly]
When the 2900 bloggers at the Technorati conference were polled, they also provided insight into the impact blogging has on their business:

  • 9% self-employed - and acknowledged that blogging was a key factor in their business
  • Spending more time on their blog now than previously
  • Reasons self-employed and professional bloggers blog:
    • 71% have greater visibility because of their blog
    • 63% say clients buy because of their blog
    • 56% say their company (i.e. the solo owner) is now seen as a thought leader
    • 40% say they are asked to speak at conferences directly because of their blog
All because of their blog!

According to Denise Wakeman,blogging for business is critical, it must be a key element in your marketing toolbox; the hub of your online activity. Why? Because:

  • It creates massive visibility
  • It allows you to diversify and be ubiquitous
  • It helps you reach a new audience and reverse the client chase
  • You get to engage with readers and help them become clients
  • You get feedback
  • It helps you hone your unique voice
  • It's a money saving tool
  • It's where you create your distinction, your personality, your all the elements to develop know likeàexpertise & trust amongst your readers
  • You get to share valuable content to make readers' lives better.
  • You get to foster interaction and guide public conversation to private conversation
The real message here is that it is no longer optional. It's no longer a luxury. A blog is now a necessity.

Keeping a blog takes work. It takes discipline. But I have the motive for you (and me) that I didn't have before. That is the HUGE ROI. The ROI of blogging can now be tracked to provide a 3:1 return! That kind of return on investment is huge when you realize that creating and publishing a blog is not expensive, it's simply sweat equity, which solopreneurs sign up for anyway.

The Solopreneur Blueprinta 90 day program of step-by-step assignments to start, setup, and launch your own solo business/practice. If you truly are a solo achiever, be it as a consultant, solopreneur, startup, entrepreneur, sole proprietor of a professional services firm, or just want to be, you need to check this out.


Solopreneur Maven and Business Accelerator Kerri Salls is President of Breakthrough Enterprise LLC, a startup and solopreneur mentoring company committed to empowering solo-professional achievers: entrepreneurs, solo-preneurs, and consultants, with the tools to launch and thrive in the business of their dreams. She has helped hundreds of entrepreneurs, solopreneurs, consultants, service professionals and sole proprietors thrive and grow to triple profits with her proven strategies and systems. ...

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