10 Tips to Consider before Developing a Web Portal

So you’re ready to build a web portal but not sure where to start? There are many key factors to consider before finalizing development of a website. Here are 10 tips to consider that will help ensure the continued success of your digital presence across the web.

1. Determine your Category

The digital world demands organization. When making decisions about your web portal, one of the first and most vital questions you must ask is, where does my business fit in? What is my niche? Consumers becoming more meticulous when it comes to looking for products or services and as a result, companies are becoming more defined. Specify your business and determine how you are unique. This is an important step because this decision influences all others down the road. The aesthetic of your site, the tone of your writing, and most importantly – what type of consumer visits your webpage. Think carefully and get to the core of what your business offers.

2. Do your Research

Once you have begun to mold the identity of your site by defining your business, do your research. What other businesses correlate to yours? What do their websites look like? What do you like and dislike about their displays? How do you want to stand out among the competition? What hours yield the most traffic? These questions are to further help shape your business to become prominent within your industry. If you don’t want to focus on the research aspect, enlist a web development agency to do the work for you so you can focus on other areas. But don’t be afraid to explore and ask questions! You may even find that the silliest questions to produce the most insightful answers.

3. Discover your Audience

Your website is for your consumers. On top of doing research about your category, you need to invest time to learn about your audience. In order to attract them, you need to know what catches their eye, what the difference is between something they like and something they love. Figure out if they spend more time on a desktop or on mobile. Your business should have a responsive web design and be consumer centric. Figure out when they go online, what they like to see, how they engage with different content… cater your website to them.

4. Spell it Out

People go online to find answers. According to Hubspot, 51% of people think “thorough contact information” is the most important element missing from company websites. Avoid that mistake and make sure any general questions your consumers may have can be answered easily by visiting your website. Where are you located? What’s your phone number? Hours of operation? Help your consumers by making this information easily accessible to them.

5. In this Case, let the Hare Win

We all know that slow and steady wins the race, but fast and efficient keeps the browser. In a survey done by Kissmetrics, 40% of people abandon a page if it takes more than 3 seconds to load and a 1 second delay decreases customer satisfaction by 16%. In the digital world, speed matters. A web development agency NYC based agrees quoting Google, ““Nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds.” Your target consumer most likely has a job, hobbies, and a bunch of other interests, so make sure your content reaches them when they’re looking for you by ensuring the speed of your web page.

6. Find your Aesthetic

Your web portal is the online face of your business. It should be an accurate visual representation of who you are and what you do. If the color of your logo is blue and gold, your website should include complimentary colors. Think of ways to build off of established elements of your company. One great example of this is Cereal magazine’s website. Their black and white minimalistic style exudes through every aspect of their website.

The geometric shapes and clean-cut lines speak to the core of this brand. Find out what tone and mood you want to set for your consumers and think about how that translates onto the digital screen.

7. Act as a Guide

Once your consumers are on your website, make it easy for them to navigate its pages. Before launching, have your employees do an in depth site review to ensure the relevance and quality of each tab. Even including a site map will help users better understand how to maneuver around your web page. Make it easier for your business and your customer by creating a page that’s user friendly.

8. Be Mobile

Speaking of user friendly, user experience is important because how consumers feel when they’re on your site will determine whether they visit again. This includes on a mobile device as well. According to a study by Smart Insights, the average adult spends 2.8 hours visiting digital media on a mobile device. This number is also expected to rise in the coming years so prepare your business! Make sure your site is accessible on mobile platforms and your users will thank you.

9. Become a Blogger

Blogging is the new black. Companies who have a blog on their site receive 97% more links to their website. B2B marketers also share in this success because those who blog get 67% more leads than those who do not. Increase your visibility and create original content by uploading posts about relevant industry trends and topics. Answer frequently asked questions your consumers may have and develop a blog that users want to read again. Create a relationship where they feel comfortable going to you for answers.

10. Link your Social Accounts

Even the most prominent web development agency in NYC has links to their social media accounts. Forbes even noted that 50 million businesses use a Facebook page. This should come as no surprise because engaging and connecting with your consumers has become the norm for even big name companies. Users love seeing real faces and connecting to your brand on a level where they feel comfortable. Social media platforms not only help increase brand awareness but they allow consumers to see other playful aspects of your business. Sometimes it’s about getting to the level of the consumer.

The Re-Cap

1. Determine your category and where your business fits in

2. Conduct extensive research about your industry

3. And then conduct extensive research about your consumers

4. Provide adequate contact information so your audience can reach you

5. Remember that fast and efficient keeps the browser

6. Create an aesthetic unique to your business

7. Navigation and usability are important

8. Go mobile!

9. Blog for your audience

10. Get to their level on social media


Kristina Petrick is a marketing professional offering the latest industry tips and updates, helping guide businesses to success. Her work with Aumcore.com a leading Digital Marketing Agency based in New York has given her the experience and knowledge to help provide valuable insights for brand awareness, social media, SEO services and other aspects of digital marketing driven by re...

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