Who Is Your Proud Family?

Once again I was on the couch at 5am watching Disney cartoons. I like to get up early and get a bit of work done before I go for a run. While I’m cleaning out the last evening’s email, I watch a bit of children’s television to pick up a life lesson or two.

This morning, I got a great business lesson from Lilo and Stich.

On this morning’s episode, Lilo was opening a bed and breakfast to help her sister with the monthly bills. That, in and of itself, was a good reminder that when money gets tight you always have the option of adding a new service or even getting a part-time job.

The real lesson came, though, when the first guests arrived at the B&B. The Proud family, who star in another Disney series, arrived in Hawaii for a vacation and stayed at Lilo’s.

Do you see the lesson?

Strategic partnering! Disney was leveraging its Lilo and Stich audience and teaching them about another of its products, the Proud family. At the same time, it was getting its Proud Family audience exposed to Lilo and Stich.

In strategic partnering, you expose your clients to another person’s services and they, in turn, do the same for you.

In today’s economy, this is a quick, easy, inexpensive way to increase your prospecting reach as well as do good things for your existing clients.

So, who is YOUR Proud Family?


Laura Posey (laura@dancingelephants.net) brings much passion to her work as Vice President and Co-Founder of Dancing Elephants Achievement Group. She is a "firecracker" who likes to create and get things done. Over the years, she has received numerous awards and recognition for her sales and management contributions to different organizations. Laura's expertise in sales led her to start four successful businesses. She now translates that sales know-how into a language entrepreneurs can underst...

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