Clarity, Commitment and Consistency Create Effective Communication

The BP Oil Spill and the resignation of General McChrystal are real world examples of ineffective communication. These public relations nightmares lead to challenges about executive leadership as well as overall strategy (thinking), structure, processes, incentives & rewards along with people. (Jay Galbraith 5 Star Model for Organizational Development)

Effective communication requires the following:

  • Consistency – Same well constructed message (Note: Consistency should not be confused with “talking points.”)
  • Commitment – Everyone is on board to deliver the message. When questions are asked, honest responses are given including “I do not know, but I will get back to you in 24 hours.” (Note: This is a reflection of the positive core values from within the business strategic action plan and business ethics within the organization.)
  • Clarity – The message is easily understood and without any double speak. When a closed ended question is asked, the response is Yes, No or I do not know instead of the standard open ended, vague responses.
Failed or ineffective communication is usually the indication there is something amiss within any organization because for people to perform their jobs requires direction either verbally or non-verbally through written documents. When communication begins to fail, this is not the time for denial by the executive leadership, but rather the time to assess the organization to learn what is driving this problem. Business Coaching Tip: Remember, poor or ineffective communication is always a symptom and never the real problem. This is why having a proven assessment aligned to known standards is required to bring clarity to the real problem.


SMB coach, sales and organizational culture authority, Leanne Hoagland-Smith is the People and Process problem solver for forward thinking leadership who want to dramatically improve their business and sales results. What this looks like differs for each SMB and why a phone call to 219.759.5601

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