Entrepreneurs Want To Open A Resturant And Make Sure It Succeeds

You are right in that many restaurants fail in the first 3 years of business. They fail due to the reasons that many businesses fail - but they also fail for reasons that are specific to the resturant business.

Restaurants fail more often than many other businesses for three main reasons:

1. There are so many of them – and there are only so many meals out that people can eat!

2. People think that it is easy – then they come across the many regulations that exist, the difficulty in finding good staff and the fact that your stock spoils very quickly.

3. A successful restaurant relies upon: position, welcoming atmosphere, good chefs and waiting staff and lastly good value.

Even famous chefs open restaurants that last a few months only – just until the initial publicity dies down.

So my winning recipe for a successful restaurant is:

1. Find a niche menu that no one else has close by AND make sure that people want to eat that kind of food. Find out what kind of food is not being served near by – or a way of selling it. Dominoes became famous – and very rich – because they started delivering pizza to homes before anyone else thought of it – remember “Get the door”.

2. Site the restaurant where it can be easily found, with good parking and plenty of passing trade.

3. Ensure the restaurant is welcoming and your menu easily read.

4. Make sure that you have good chefs and welcoming waiting staff and efficient kitchen workers.

5. Keep the place clean and legal.

6. Control your stock and your costs and make sure that you price for profit.

7. Ensure that your menu is enticing, manageable and suitable for your customers.

8. Encourage your customers to return.

9. Market your restaurant, especially before holidays, mother’s day, valentines etc and have an efficient booking system.

10. Enjoy your restaurant as much as your customers and staff do.

I wish you well with your new restaurant – let me know how you get on.


Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru.

From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketi...

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