How Customer Experience can Influence Your Social Media

The most important part of any business is the customers. Sure you may run your company and organize the employees, but without your customers, your business wouldn’t have the proper financing to do anything. If you don’t have a customer centric business, you should focus on building one. One of the best ways to do that is by tailoring your social media to the customer’s experience with your company.

As a company in the 21st century, your social media should be focused specifically on maximizing the customer experience. With the advancements in technology and communication that we have, using social media is imperative to enhancing your customers’ experience with your company. In order to better enhance the customer experience, you first need to discover what exactly the typical customer experience is with your company.

Almost all companies allow their customers to give them some sort of feedback. With this feedback, you can gather enough information to make a better social media experience for your customers. They will let you know which products they do and don’t like, as well as share their experiences as to what they think your company could do better. You need to use this feedback so that you can improve your company’s social media. Allow this feedback to help you set your marketing goals, as well as meet your customers’ wants and demands.

Other than just using your social media to market your company and your product, you can also use your profiles for customer service. Before social media was invented, we were forced to rely on phone calls and emails that could be very time consuming. With social media, customers won’t have to wait, and your company will be able to respond in a timely, efficient manner. By using social media to take care of your customers questions and needs, you’ll be improving their experience with your company and showing them that you care.

Customer service plays a huge role in the customer’s experience. Way back when, before social media or the internet, unhappy customers were relegated to take their unhappiness with you to their neighbors, friends, and coworkers. Now, your customers can get updates within minutes or seconds of their inquiry, leaving them with a good taste in their mouths after interacting with your social media. Connect with your customer, learn about what they want and expect from your company, and allow that to change the way that you run your social media accounts. Doing this will immensely improve your customer relationship management.

Your customers are the single most vital piece to your business success. They deserve to be treated like they are the most important thing to you, as well. Social media is one of the best possible ways control your C.R.M., and it makes your company look very good, as well. Discover what your customers’ experience with your company is, tailor your social media to improve the experience, and the rest will take care of itself.


Lindsey Patterson is a freelance writer and entrepreneur who specializes in business technology, customer relationship management, and lead management.

Go Deeper | Website

Want More?

New Graphic
Subscriber Counter