The Business Owner's Challenge: Manager or Practitioner?

One of the most common challenges I see with practitioners and technicians who own a business is that they actually love being the practitioner! All of the beautiful advice from the e-Myth stands completely at odds with their greatest strengths and desires. So what to do?

The secret is to design your business in such a way that you can continue to do what you love, but the other aspects of the business are taken care of in an appropriate way. Here’s three quick tips to get you started:

  1. Make a list of your strengths and check you are doing the roles in the business that require those skills.
  2. Make a list of your weaknesses and look at how much time you are spending doing less productive work (because it ‘must’ be done).
  3. Take three things from the ‘unproductive’ list and brainstorm whether there is a better way or whether these things need to be done at all!
Then take action – make changes that will give you some immediate joy and ease in your business. You own it – it’s your choice!! What would it take for your business to be phenomenal and joyful?

How do you solve this dilemma?


Lisa Murray is a peak performance strategist for small businesses. Her business and passion is helping small business owners to effortlessly overcome their limitations and challenges. She specialises in helping small business owners create the life and business of their dreams through the use of fast, simple and effective techniques which encompass wellbeing, management, marketing and business strategy. Lisa has helped hundreds of small business people with their marketing and business strategi...

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