We have written our 'How to' to help you write attractive job adverts that will not only attract applicants, but will help you to avoid receiving hundreds of applications from people that are unsuitable for the job.
Below we have split the main part of a job ad into four parts - title, description & benefits, company background and applying:
- Make the title clear, accurate and use words that potential candidates will search for, especially when using on line ads
- Think about what people may search for - sales administrator may also be sales support, market and sales administration etc
- Use real keywords that broaden that search and explain what the role actually is and, given space, the industry sector
- Be concise, this is the main section of your job advert and is must be clear, full of descriptive words and needs to grab your candidate - they will also search and see this first (on line ads) so needs to be attention-grabbing
- Include main responsibilities, whether the job role will deal with customers only or will include dealing with suppliers and buyers too
- Show your main points in bullet form if you can, then lead on to a few sentences about the job and who you want
- Use buzz words to attract attention - if you're placing somebody in a busy department, words like 'motivated' or 'team player' might be used, or 'management skills' if you need them to oversee other staff members
- Outline clearly any experience that a candidate must have and any that would be 'ideal' to have if this is relevant
- List any additional benefits like a car scheme, childcare vouchers, private health care etc
If you haven't already put your address in the ad, include it now - some candidates prefer to write instead of emailing.
Ensuring everything is clear and as comprehensive as can be will help you to write an attractive job adverts that appeal to the candidates you need it to.