As the United States is experiencing an ever-growing culture of startups, the entrepreneurial spirit is stronger than ever. From left to right, individuals are working to equip themselves with what it takes to start, establish, and grow a successful business and flourish in its related endeavors.
Having said that, much of the startup concept and the associated entrepreneurial entourage can be found, if looked at closely and intentionally, to be dominated by males. In fact, women have the tendency to start businesses at approximately half the rate of men. If you ask me...no bueno. In the last several decades, the number of working women, career-driven women, and career ladder climbing women has grown substantially. Despite that, however, the number of women taking the title of entrepreneur and starting their own businesses doesn’t seem to match.
However, the year of 2016, with the entrepreneurial fire burning ever so brightly, can truly be a progressive year for the driven female that has the desire to create her own business. In this 2016 year, the under-tapped culture of female entrepreneurship is set to blossom, and we can only expect to see positive economic expansions as a result. The reason that we need more women entrepreneurs can begin to be explained by understanding the ability of women to fill gaps that are otherwise left unattended.
The goal and drive of an entrepreneur, in any case, comes after a thorough recognition of an idea that can benefit a market segment that is experiencing lower levels of attention. Experts in women’s business enterprise and an analyzation of the 2015 Kauffman Index: Startup Activity, both conclude that women are the people for this job as they have a greater, more refined capacity to recognize the gaps that need filling.
In addition to that, the age of feminism and entrepreneurship have begun and are expected to even further merge and cross paths. With the plethora of success stories that are being shared via social media and networking circumstances, women will have a fire set beneath them this year that will be a cause for significant innovation and changes in the rates of startups began by female forces.
A deeper networking will be seen in areas of investor relations and action taken by investors to promote and encourage the female startup culture. The solidarity of women in this day and age of increased female startup success will become even more evident as established organizations such as Female Funders, Plum Alley Investments, and the Rising Tide Fund push for the establishment and success of female led startup companies.