Why the Internet has Become Key to Business Success

In years gone by, before the mainstream introduction of the internet, the success of a business depended on a range of different factors. This included factors such as the amount of capital that the business had, the level of TV and radio advertising they could afford, and whether they had branches in other parts of the country or world to extend their customer base. However, access to the internet has changed all of this and made it easier for even small and start up businesses to enjoy greater levels of success.

Modern technology has made it far easier for smaller business to compete with the big boys, even though they do not have huge marketing budgets and established customer bases. In fact, the internet has now become integral to the success of any business, and this is for a range of different reasons.

Some of the key reasons behind this trend

So, why is the internet so important when it comes to achieving business success? Well, there are a number of different reasons why it has become an integral part of business operations and why it can play such a huge part in the success of your business. Some of these include:

  • Bring niche products to market: Selling niche products and services used to be an issue, as it was difficult to raise awareness or make them accessible to target audiences. However, these days it can all be done online so you can market and sell your niche products and services with greater ease. For instance, if you are selling products such as the best Skyrim mods, you can enjoy greater success in marketing and selling them online than in a typical High Street shopping mall.
  • The ability to market inexpensively: The cost of marketing used to be huge for businesses, as it involved expensive traditional methods such as TV and radio advertising or massive direct mail campaigns. However, the internet has provided access to affordable, convenient, and simple digital marketing methods that can be accessed by even small and start-up businesses to help level out the playing field.
  • More communication options: The internet has provided businesses with more communication options, which means that you can more easily offer excellent levels of customer service. You can now communicate with your customers via email, social media, and live chat as well as by phone and in writing.
  • Global reach: Businesses can now expand their customer reach on a global basis thanks to modern technology. Using solutions such as social media platforms and email marketing means that you can raise awareness of your service and products, as well as sell them, to a global audience rather than just a national or local one.
The impact of the internet and modern technology on businesses has been huge, and as technology continues to advance businesses can expect to achieve even greater results.


I have spent a decade contributing to and leading multiple entrepreneurial efforts. From direct sales to SaaS and everything in-between, my failures and successes have given me a unique perspective that I enjoy sharing with the EvanCarmichael community. Today I mostly work as a Business Development Consultant, assisting with projects on a global scale. My past projects have raised more than £300,000 in funding, and continue to service thousands of satisfied clients. Having risen up...

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