Today's "rant" - voice mail

How often do you call a client and get their voice mail? 80-90% of the time, yes? So why do we keep delivering voice mails that ramble on letting everyone know how unprepared you were to leave a voice mail?!

Here are some really simple things you can do to increase callbacks and decrease “message skipped/deleted”:

  1. Be prepared to leave a voice mail on every call
  2. Talk slow so they can understand you – especially when leaving your callback number
  3. Keep it short and to the point – please don’t deliver your sales pitch in an vmail
  4. Say something that makes them want to call you back – Focus on Customer Success
  5. Leave a message about them, not you (hard to accept but they don’t care about you, they care about themselves!)
  6. Leave your callback number at the beginning and end of your message – speak clearly both times
  7. Smile when leaving the message – your tone will automatically be friendlier
  8. If unprepared don’t “wing it.” If you go to vmail hang up before your recording would have started, get prepared and callback.
Voice mails are similar to emails – easy to delete, take up too much of our time and good ones are responded to. They also are left/sent and the recipient has complete control over what they do with them. Therefore, make them compelling and of interest to the recipient because you only have seconds to gain their approval and get a response.


Margie is an award winning media professional with 30+ years of experience working in the broadcast, radio, print and online industries. FOCUS ON CUSTOMER SUCCESS launched March '09 and helps Broadcast Companies grow audiences and revenue through their many information distribution channels. Sales training includes solution-based selling with a FOCUS ON CUSTOMER SUCCESS.

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