I recently sat in by phone on a TV Sales Department meeting and at the end I asked for “next steps.” There was silence and I could sense attendees looking at each other wondering what I was talking about. If you are having meetings thataren’tmoving your department or team forward with purpose why are you having them?
Are the agendas virtually the same every week – billing and pacing, traffic issues, upcoming unsold inventory, maybe a success story, “housekeeping,” and adjourn? Are you meeting because you don’t trust your people to read so you virtually read to them in the meeting? Are you meeting for team building and camaraderie but calling it a “sales meeting?”
Now think about meetings with your advertisers. How do they typically end?
Here are some suggestions for more effective meetings:
- Every meeting/contact has a clear purpose – “checking in” is not a purpose!
- End ALL meetings with ACTION STEPS or don’t have a meeting!
- All action steps must be clearly defined and agreed to by everyone
- Have agreed upon dates and deadlines assigned for all action steps
- Be sure you do what you say you will do when you say you will do it!