Do You Suffer from Shiny New Object Syndrome?

I just got off the phone with yet another new client who are struggling to remain focused because she allows herself to get distracted way too easily.

It seems to be a trend that's growing: entrepreneurs are getting distracted by too many ideas or the latest fad, going off in a million directions and never completing anything. This loss of focus is costing you hundreds of hours a year in lost productivity, lost hours, lost dollars.

It even has a name: Shiny Object Syndrome. It's not quite ADD/ADHD. It's more that a new idea or tool or opportunity captures your imagination and attention in such a way that you get distracted from the bigger picture and go off in tangents instead of remaining focused on the goal.

We think of a new idea, we hear of a great new gadget or marketing technique, and ZOOM, we're off! There's great energy and excitement in starting something new.

Of course what happens is that that everything always gets started, but nothing ever gets finished. In addition, countless hours and dollars are wasted in pursuit of the new, shiny object without having thought through whether this new item, technique, service or product is "right" for your business.

It's like digging for gold. Imagine that you've got this big field and you know there is gold under the surface somewhere. So you start digging. And when you're about five meters deep you get tired and bored, because you haven't found gold yet. So you get another spade and start to dig yet another hole. And again, after about five meters of digging, you get bored again and discouraged because you haven't found gold yet. So you take another spade and start digging another hole. The next day you follow the same strategy. And at the end of the week, you have a whole field full of five meter holes and no gold. You're frustrated and you decided to sell the field for next to nothing and try your luck at something else. The new owner of the land hires a professional to tell him where the gold is. And after careful analysis they conclude that if you had just dug two meters deeper, you would have hit the gold.

And that's the same thing that happens in business and especially online business. If you don't dig deep enough you will never find the gold. Choose a niche and start to dig deeper before you start digging wider.

I know it's hard not to get excited about every new idea that comes past you. Some of them are very, very exciting. But you are running a business and you must stop and ask yourself:
  • Is this right for my business?
  • Do my customers want this and are they willing to pay for it?
  • Do I have the time, resources, energy, and money to put into this to make it successful?
  • Do I have too many open projects sitting on my desk that need to be finished before I begin something new?
  • Do I have the ability to finish this new project, plus implement and maintain it?
  • What has to drop off my radar in order for me to start something new?
There's nothing wrong with loving innovation. Just make sure you don't lose focus on what's most important for you, your business and your customers.

To your success.

Have a fabulous day!


Author:. Stop Settling for Results in Your Business and Your Life That Don't Thrill You!!

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