The Effect of Google PageRank on SEO Link Building

You've probably heard the term SEO link building in discussions regarding search engine results, but what does it really mean? SEO link building is the process of acquiring inbound links to your website in order to rank higher on search engine result pages. Just like in the real world, there are good links and bad links. Good links have high Google PageRanks, are acquired naturally (not paid for) and are relevant to the content on your site. Bad links are generally purchased links, come from sites with low Google PageRank and have little relevancy (if any) to your website content.

What is Google PageRank?

Google PageRank is a measure of popularity and importance for any given web page. It is measured in a scale from 0 to 10 (higher being better) and it's really an indicator of importance and how many links lead to a page. Additionally, links originating from high PageRank pages are more valuable than links from low PageRank pages. Lastly, a site as a whole also has its own PageRank, regardless of the PageRank of it's internal pages.

The concept of page rank is what put Google on the search engine map. Google founders Larry Page and Sergey Brin believed that the true measure of importance of a web page, was the amount of links pointing to it. The concept was labeled PageRank and the search engine built around that concept became Google.

Previous to PageRank, site or page importance was measured by keyword density. It was easy to trick the search engines back then with keyword stuffing, making some search engine results completely irrelevant. Google changed all that.

Find Out Your Own PageRank

Determining the page rank for any page on your site, or for that matter, for any page on the web, is not only very simple, it's something you really should know. To find out how your various pages rank all you have to do is install one of these tools on your computer:

  • Google ToolBar - Can be added to your browser and displays the Google PageRank of any web page you visit.
  • PageRank Status Add-On - This is a great add-on which also displays page rank (as well as other metrics) and is designed for use on Google Chrome.
Look For Relevant Links from Sites with Higher PageRank

Now that you know a little more about SEO link building and PageRank, you understand the need to get relevant links from pages with higher Google PageRank numbers. But don't forget relevancy. If you sell toasters, a link from a NYTimes.com (PageRank 9) article about hang gliding probably won't do you much good, whereas a link from a NYTimes.com article about kitchen appliances could really help you climb in search engine results.

Author:.

Matt Schoenherr is a husband, father of four, business owner, published author and marketing consultant. Matt has over 20 years of national community outreach experience in branding, training, communications, web design, SEO and Internet marketing. Contact Matt at his SEO company, Dreamscape Multimedia, and he'll be happy to discuss not only SEO link-building but any other SEO topic, and how it may positively impact your...

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