Factors to Consider Before Choosing a Franchise

Starting a franchising business is one of those decisions that can change your life completely. So, you need to be very careful while choosing the franchising concept you want to follow. Here are some points to help you select the right franchising concept.

1. Be aware of your motivation: It is your motivation that will help you to decide which franchising concept you want to join. Ask yourself why you want to join that particular field. Is it because you want some change in your work environment or looking forward to more economic prosperity? You are, therefore, advised to pursue your interests and use your creativity to your best advantage.

2. Understand the scope of the concept: A clear, in-depth study of the franchising concept is quite essential. You are supposed to know exactly what you are selling. You have to see who the customers are and how much important the product/service is to them.

3. Know the market: You are required to know your market well. Is there huge demand for the products in the market? Is the demand short-term or long-term? Are there enough suppliers available? All these questions will give you an idea about how successful your franchising business can be.

4. The practicality of the concept: This is very important in case you choose a franchise where you have to produce things. The raw materials should be easily available in your area. Also, the process of manufacturing must be easy to duplicate.

5. The number of companies in the category: Another significant aspect of the selection process. You have to check out how many players are there in the market. Is there an industry leader? Is the category already saturated or is there place for more? For example, the fast-food category is saturated with established market giants. On the other hand, there is no such leader in the maid and janitorial services category.

6. The age of the category: There are some fields that are comparatively new like the computer maintenance concepts whereas food and restaurant franchises have been around for a long time. The franchisees of old categories will obviously get more guidance than franchisees of new concepts.

7. The return of profit: Some categories return the money faster while others take time. Moreover, some concepts dry up quite soon while others give return slowly but steadily.

So, choose accordingly and keep these points in mind while you carry out your research works before joining the franchising business.


Founder/CEO of brandEXPANSION the only firm of its kind serving all aspects of franchising. With our industry background and successful franchise units established around the world, we have a time tested strategy to assist you in locating, developing, advertising, marketing and executing the optimal franchisor and franchisee strategy. brandEXPANSION brings over a dozen years of hands on experience in the field. This gives us an insider’s perspective on the business of franchising, which is an in...

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