Its 6 AM and I Cant Stop Reading

It's 6 o'clock in the morning and I can't stop reading...

I've been literally "glued" to the screen for the last half hour in disbelief that anyone can write this well.

I scroll to the bottom to see who wrote it, and see the name of Gary Halbert, one of the greatest copywriters of our times who sadly passed away earlier this year.

You asked me for specific examples of great copywriting?

Well...This is it.

The biggest lesson to learn from this copy is the importance of storytelling. The entire letter is based on a story of two hypothetical men who escape Cuba and wash up on the shores of


Take a look at your own web site right now.

- Do you have a story to tell?

- Can your prospects learn from your story?

- Can you incorporate a story about your life, business, career, health, relationship, school, parents, friends, obstacles, success, dreams, goals, lessons learned, or anything else that will help your reader connect with you?

There are many ways you can write a compelling copy.

Storytelling is the only one that can create real personal emotion and make your prospect reach for their credit card.


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