PoP (Point of Purchase) Visual Merchandising

To make it more pleasing to your Customers follow below steps

* Utilize signs throughout the retail outlet

* Place whole goods at eye level

* Place accessories below the whole goods

* Have an attractive entrance to your retail

* Design your counters and displays so that customers can move through your retail according to where you want them to go

* Have the staple merchandise in the rear of the retail

* Have add-on sale items with most of your displays

* Display impulse items throughout the retail

* Display a season ahead to invite customers to return

* Use music, smell and display to invite customers to continue shopping

* Have related items facing each other

* Use color in your retail

Author:.

Nilesh Shah nileshshah@rancelab.com Over 10 years of experience in the field of software development, sales and marketing. He has assisted over 500 Retailers and Restaurateurs in implementing the Retail and F&B software with barcode & pos hardware for their business. He holds a designation of Director, Marketing in Rance Computer Pvt Ltd. He holds the certification from Microsoft Corporation and NIS. His current research focuses on developing and implementing intelligent retail systems...

Go Deeper | Website

Want More?

 
New Graphic
Subscriber Counter