PoP (Point of Purchase) Visual Merchandising

To make it more pleasing to your Customers follow below steps

* Utilize signs throughout the retail outlet

* Place whole goods at eye level

* Place accessories below the whole goods

* Have an attractive entrance to your retail

* Design your counters and displays so that customers can move through your retail according to where you want them to go

* Have the staple merchandise in the rear of the retail

* Have add-on sale items with most of your displays

* Display impulse items throughout the retail

* Display a season ahead to invite customers to return

* Use music, smell and display to invite customers to continue shopping

* Have related items facing each other

* Use color in your retail


Nilesh Shah nileshshah@rancelab.com Over 10 years of experience in the field of software development, sales and marketing. He has assisted over 500 Retailers and Restaurateurs in implementing the Retail and F&B software with barcode & pos hardware for their business. He holds a designation of Director, Marketing in Rance Computer Pvt Ltd. He holds the certification from Microsoft Corporation and NIS. His current research focuses on developing and implementing intelligent retail systems...

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